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The PPI is a 4-page, customized interview that lets you tell your story in the most compelling and enjoyable way. It’s a completely unique marketing tool with a vast number of uses as both a prospecting piece, a seminar or workshop handout, a direct mailer, a client letter, a press generating article, a target marketing tool, and many more.
Prospects and clients will read and RE-READ your interview and come away with a much deeper sense of who you are and what makes you special. No other communication mode allows you the time and space to do such a complete “commercial” about you and your team.
Plus, the PPI gives you total control of the interview process. If there’s anything that you want to say…SAY IT! This is your time to shine. I will make sure it doesn’t include anything compliance might have trouble with. I know what they need and we have a 100% success rate with compliance at firms a lot tougher than you can imagine!
Click on the image at left to download the complete PPI Guide including samples and feedback from advisors who have used this fabulous tool.
If you have a “coupon code” from one of our partner firms, it will be applied at checkout.
If referrals are important to you (and they should be) this program will dramatically enhance your success! It contains everything you need to implement the revolutionary ideas in my best-selling book.
This is the entire 4-hour training program on downloadable MP3 files. It will teach you the specific skills you need to make referrals a major part of your world. No more begging for names. It’s a whole new approach that takes the fear away from the client and makes you look like the trusted professional you truly are!
The workbook includes all the documents you need to create your own referral process, after all, without a process all you have is wishes. This will give you specific steps and will walk you through everything to completion. There’s no need to re-invent the wheel, it’s all in here!
You also get 1 FREE HOUR of personal referral coaching from me!
Start doing the best seminars and workshops you’ve ever done! This book has become the industry guide for seminars, workshops and presentations of all kinds. The fourth edition contains new ideas for today’s challenging times including a new chapter on generating attendance with White Glove. Learn how to do effective seminars and drive your business to new levels of success! Don’t even think of doing an event before you read this book. It will save you a lot of pain and wasted time, and possibly double your seminar results!
Our industry is plagued by an ineffective referral process and ancient sales techniques. Well, those days are gone! No more begging for names or heavy-handed, arm twisting. This book will teach you a new way of asking for referrals from your very best people that makes you look like a hero in their eyes. And, even more important, it makes the overwhelming fear of referrals in the client’s mind go away! It’s a revolutionary set of ideas and a very simple, honest approach to one of the greatest challenges advisors face.
This video set contains everything you ever wanted to know and even more stuff you didn’t even know you wanted until you see it. The skills you will learn on these videos will dramatically increase the business results of your workshops. And you get one hour of free personal coaching from me to make sure you can adapt and implement the techniques in here.
NOTE: You will get a link to download the videos for immediate viewing and, if you wish, you can have a set of the four DVD’s as well. No one seems to like DVDs anymore…so it’s up to you.
A bold new generation of advisors is taking over the profession and they’re in for an incredible journey! If you’re part of the “under 40” group, this book will help you avoid some potential pitfalls and help you navigate the dangerous times yet to come. If you’re over 40, you may still find tremendous wisdom and insight in these tips. They come from three decades of real-world, in-the-trenches experience as an advisor, a top manager and an advisor coach. Nothing in here is fluff or theory… they’re all battle scars baby!
“It doesn’t matter how old you are…this is a MUST READ book!” Greg M. – Merrill Lynch
Audiobooks are great! You can download these files to your phone and listen in the car or right from your computer. “40 Tips” is not just for the youngsters, it will help any advisor who wants some critical guidance for their practice.
Read by me!Price: $49.99
Cold calling has been in the news a lot lately and it seems to be making a comeback as a viable marketing strategy. And why not? It’s easy, no travel, no expensive dinner seminars, no risk of deadly disease. It’s worth a shot.
If you have any desire to cold call, all I say is do it the right way! It can be a tough grind if you’re not prepared. And chances are you will fail if you don’t have the skills to make it work.
The key lies in understanding the psychology of cold calling. If you’re able to do that, you may find it to be one of the most efficient and effective methods of reaching out to new people. And the best part is that all this psychology is in your own head, so it’s totally under your control!
This package contains the complete audio training program on downloadable MP3 files along with a pdf of “Cold Calling Counterpunches” and “Cold Calling Do’s and Don’t’s.”
This is a modern, professional, easy way to reach wealthy prospects…and a strategy you’re going to love! It’s simple to do, cheap as dirt, totally compliant, takes very little energy and effort, completely unique and IT WORKS! We’re seeing appointment ratios as high as 50%!
This package contains a complete walk-through of the whole process plus samples of everything you need to start TODAY!
Prospecting doesn’t need to be painful. You can grow your business in smart, fun ways that don’t cost a bundle and don’t require you to stretch miles beyond your comfort zone.
Let The Binder Strategy help you make this the best year you’ve ever had.
Generating appointments is critical for your success with workshops and seminars. With this simple strategy you can double or triple your appointment ratio! It can be used at any seminar. It’s easy to do and totally product neutral. Also…it’s NOT a heavy-handed sales pitch. That’s very important. You can’t arm twist or be too salesy at the end of your program. Instead, it’s professional and relaxed and it makes the fear of the appointment go away. Try it today…it works!
Seminars and workshops are amazing marketing and client communication tools. But they’re not easy. This program will help you mater the basics and cut years off your learning curve. It born from the experience of 4,000 public presentations and decades of work and study. No matter how experienced you may be, don’t even think about doing another workshop until you listen to this.
This is the INSTANT DOWNLOAD of the Getting Started audio program. Listen to the MP3 on any device and get started immediately!
Pretty much everyone in the world agrees that setting goals is a great way to succeed at anything. But the big mistake we often make is that we set the wrong goals. If you do that, you almost guarantee that you will fail…and the entire goal-setting mechanism that’s built into your subconscious will fall apart. This audio program will help you learn how to set the right goals for your business and for other parts of your life as well. It’s a simple process that will start you out on the road to positive achievement. Share it with your entire team and turn everyone into a goal setting champion.
Is your presentation helping or hurting you? If you’re not setting appointments with at least 50% of the audience you might have a “crappy slide” problem. PowerPoint is one of the greatest tools you could ever wish for, but used badly it could be killing the energy and excitement of your entire presentation. Get a re-build and see what happens!
NOTE: This is not a content change requiring new approvals, just a shift in the way things are presented on the screen to make them much more compelling and impactful.
Send me your workshop video and I will conduct a complete analysis of your presentation from opening to close. This is by far the best coaching process you will find. It will shave years off your learning curve and potentially save you thousands of wasted dollars in trial & error efforts. The analysis takes about an hour and is customized for your specific needs. It includes a planning conversation beforehand where we can discuss any specific concerns you might have. You can upload your video to YouTube, DropBox or any other service you prefer. Or you can snail-mail me the memory card and I will return it to you. Don’t miss this extraordinary chance to turn your next workshop into a business-generating powerhouse!
Private tactical coaching sessions are designed to strengthen your practice. Frank will customize your private tactical coaching session to address your most important and impactful methods of practice. During this session, Frank will help you identify strategies to improve your day-to-day work flow, how you interact with clients and ways to strengthen your practice that can provide tangible results.
Book 5 sessions and get a discount! Why only five sessions? Because if I can’t help you in five sessions then I’m not your guy. No B.S. The way I coach is different than you might be used to. For one, I don’t hold your hand or push you. Motivation has to come from inside or its meaningless. What I do is help you find ways to grow that get you excited and generate results.
E-mail me at email@example.com to BOOK A FREE INITIAL CONSULTATION! Or get started right now with no risk!
This is a special program exclusively for my corporate clients. If you’re looking at this, you already know what it’s for. Just an easy way to pay for sessions by credit card.